Army With Liam Week 10

New Heading ideas:

-*- Stand Tall, Be Proud, Join The Army!
-*- Need A New Direction? Become A Recruit!
-*- Need A Purpose? Join The Army!
-*- Stand Tall, Be Proud, Become A Recruit
-*- Need A Sense Of Accomplishment? Join The Army!
-*- Need A Sense Of Direction? Join The Army!

Chosen Heading:

~*~ "Stand Tall, Be Proud, Join The Army" ~*~

 Reading the body text:

·      Does the copy get to the point quickly?

Yes it does, but it is a bit negative and not very convincing.

·      Is the copy shy about the offer or incentive?

No, but they are going about it the wrong way.

·      Is it easy to respond to?

not really it doesn’t have a link to the sign up page.

·     Does the copy overcome every objection to replying, leaving the reader with no choice but to act?

yea the act to close the page and walk away :/

·     Does the copy use simple words?

Yes it does but not simple that you make the reader feel like they are reading a kiddy book.

·     Does the copy use active language (does it address the site visitor as ‘you’)?

Yes it does but it doesn’t address you until the second paragraph.

·      Is the copy broken down into simple sections and bullet points?

 No bullet points but it is broken up into paragraphs and each paragraph talks about a specific thing.